Tynesha Flood

Integrated Marketing Campaign Producer @Bloomberg Industry Group

Arlington, VA, US

Collaborate with the Business Unit marketing and Studio Team(s) to facilitate the development and execution of integrated marketing campaigns. • Manage the overall scheduling, project scope, and risks of marketing campaigns from inception through delivery. • Responsible for ensuring that all campaign goals and requirements are clearly communicated, expectations are managed, and campaign assets are delivered on time.• Validate creative briefs and objectives, set deadlines and deliverables, and clarify specific details necessary to execute the campaigns.• Prioritize, validate, and traffic incoming work based on the marketing plans.• Schedule and allocate resources by organizing complex requests in our project management tool, Workfront.• Continuously monitor the health of campaigns and remove roadblocks to meet project milestones.• Manage internal expectations, issues, and project risks through regular status updates with both Business Unit and Studio teams.• Act decisively and solve problems with minimal direction.• Identify synergies to increase collaboration between Business Unit Marketing and Studio teams.• Uphold brand guidelines and serve as a steward for the creative marketing processes• Designated Workfront Administrator to assist with defining procedures, building templates, mapping processes, and maintaining training materials to educate marketing team on how to apply Workfront-driven processes for efficient production workflow.

Kaplan University

Master’s Degree

Kaplan University

Bachelor of Science