Tyler Reed
Associate Manager of 3PI Accounts - Dermalogica
- Role
- Associate Manager - Third Party Internet Accounts at Dermalogica
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tyler Reed
Results-driven marketing and e-commerce professional with proven success in driving…
Experience
Associate Manager - Third Party Internet Accounts
Aug 2021 — Present · Carson, CA, US
Delivered $1.9M in revenue for 2023 and drove +24% YOY growth in 2024, generating $2.36M in sales and exceeding forecasted targets by 10%* Partnered with cross-functional teams to execute data-driven marketing initiatives, achieving an average ROAS of 4 and a 3x ROI. Most notably, a $30K campaign investment, resulting in $137.7K revenue (+56% YOY).* Merged Dermalogica’s Shopify platform with TikTok Seller Central, driving a successful TikTok Shop launch that significantly enhanced brand engagement and expanded customer reach.* Leveraged strategic relationships with key retail partners to secure optimal product placement during high-traffic promotional periods. Enforcing the Minimum Advertised Price (MAP) policy to protect brand value and maintain pricing consistency* Crafted compelling brand-aligned copy to launch NPD across 3PI sites and digital platforms, which amplified product visibility and drove customer engagement.* Reduced stockouts by 20% by implementing advanced sales forecasting methods that aligned product availability with key selling moments and consumer demand, and developing a Weeks of Supply (WOS) tracking system to ensure timely restocking.* Partnered with Creative, Education, and Professional Skin Therapist teams to co-host Market Meetings that introduced upcoming innovation, delivered product training, and led hands-on Give & Gets to equip retail partners with tools to drive sell-through.
Education
University of Missouri-Columbia
Human and Environmental Science, Apparel and Textile Marketing Management
2010 — 2016
Skills
- Sales
- Visual Merchandising
- Retail
- Merchandising
- Social Networking
- Social Media Marketing
- Customer Satisfaction
- Microsoft Excel
- Powerpoint
- Inventory Management
- Social Media
- Styling
- Event Planning
- Teamwork
- Loss Prevention
- Microsoft Word
- Trend Analysis
- Store Operations
- Customer Service
- Retail Sales
- Window Displays
- Leadership
- Marketing
- Apparel
- Store Management
- Time Management
- Cashiering
- Fashion
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