Tyler Rathjen

About Tyler Rathjen

15+ years of experience developing integrated marketing strategies that blend creativity and bottom-line business results, with expertise in traditional and digital marketing tactics including advertising, branding, website development, email marketing, SEO & PPC, social media, media planning & buying, research, public relations, influencer relations, community relations, sales promotion, event planning, video production, lead generation, and marketing collateral development. Tyler has advised some of the nation’s most noteworthy brands, including Tide Cleaners, Elements Massage, PetSmart, Tuft & Needle, Amazing Lash Studio, and Baskin-Robbins. For Dunkin’ Donuts, he launched more than 100 restaurants throughout the Southwest. Tyler’s work with My Sister’s Closet, the nation’s largest designer consignment retailer, is particularly noteworthy. He spearheaded the team that created the nationally recognized “Sell Your Sole” and “WANTED: One Night Stand” campaigns. The latter was a finalist for the prestigious OBIE Award for outdoor advertising excellence, competing against Gatorade and Snickers for the top prize. Tyler has served on the board of Phoenix Suns 88 Charities as Executive Committee chairperson (or “Big Gorilla\") and is also a member of the Key Executive Forum for PR Boutiques International, a global collaborative network of public relations agencies. He is a Class 33 graduate of the prestigious Scottsdale Leadership program and earned his bachelor’s degree in marketing from Arizona State University’s W.P. Carey School of Business.Client highlights include: Tide Cleaners- Developed an integrated launch strategy for introducing 21 new franchise locations to the metro- Phoenix market- Market-wide grand opening achieved 25% increase in same-day sales, year-over-year Dunkin’ Donuts-Responsible for the brand’s re-launch into the Phoenix market, including the opening of 100+ restaurants-Maintained company goal of 60% beverage to 40% bakery product mix for more than five yearsElements Massage -In charge of communications strategy for 250+ studio locations throughout the U.S. and Canada -Created sponsored media and influencer campaign that contributed to double-digit same-store sales growthMy Sister\'s Closet, nation’s largest designer consignment resale brand -78% revenue growth over three years for consignment brand after implementing new paid media strategy and creative branding campaign -National OBIE Award finalist for outdoor creative which lead to a 20% growth in consignments over one calendar year

Experience

1. President Owner

   Decibel Blue

   Jul 2023 — Present · Phoenix, AZ, US

Education

• Arizona State University

  Marketing, Public Relations, Advertising, and Applied Communication

  2002 — 2006

Skills

• Advertising
• Marketing
• Public Relations
• Graphic Design
• Creative Writing
• Branding & Identity