Tyler Phillippi
Manager, Social Analytics @Activision
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WORK HISTORY
Manager, Social Analytics @Activision
Collection, measurement, and analysis of digital performance metrics across owned and competitor social pages from Facebook to Instagram Stories to Twitch - Tracking conversation volume and drivers, including key terms, hashtags, UGC (user-generated content), influencer videos on YouTube, etc. from broad channels to core groups (such as specific Reddit communities)- Sentiment analysis of owned and competitor titles to provide insight into player preferences, habits, loyalty, etc- Analysis across all Activision franchises including Call of Duty, Destiny, Crash Bandicoot, Spyro, and Sekiro - Most frequently used tools: Platform-native analytics, Sprinklr, Netbase, Simply Measured, Tubular, Bitly, CrowdTangle, NoScope
EDUCATION
Truman State University
BA, Communication Studies and Sociology
SKILLS
ABOUT TYLER PHILLIPPI
Social media research and digital marketing analyst with skills focused on organic…
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