Tyler Masur

WORK HISTORY

EDUCATION

ABOUT TYLER MASUR

I am currently Director, Digital Merchandising and ecommerce SEO at StarTech.com. In this role, I lead the Digital Merchandising team for StarTech.com. I work with a team of talented digital merchandisers and analysts to improve the customer experience in digital channels at IT, Office, and Industrial resellers and at Amazon (Global). Using a data driven and customer-focused approach, we optimize critical hygiene factors and build GTM plans to increase customers, transactions and revenue. In my previous role as Lead Amazon Merchandiser, I was responsible for managing the profitable growth of sales in North America. Our team focused on building systems to analyze the market/ competitors and deployed strategies to drive growth such as content and SEO optimization, AMS and merchandising best practices. Previous to becoming the lead, I owned a designated product portfolio of SKUs, mostly consisting of Server Racks & Cabinets. It was my responsibility to ensure that StarTech.com products are optimized for the Amazon (A10) algorithm in each country we operated in and on all selling platforms (1P, 2P, 3P). Leveraging data and insights from key Amazon tools, I worked cross functionally with internal teams to forecast growth and prioritize the following for top, new and under-converting products: content updates (writing, A+/ Enhanced Content, gallery images), SEO evaluation, forecasting, advertising (AMS), review management, pricing and competitive analysis. In my role as a Market Research Analyst, I was responsible for the strategic evolution and execution of StarTech.com\'s keyword research and SEO process. Leveraging various tools such as Google Keyword Planner, SEMrush and Helium10, and Amazon Vendor Central, I utilized data to create dashboards and drive insights to help drive increases in glace views and to optimize for conversions at partner ecommerce sites and at StarTech.com. Throughout my career, I have focused on relationship building by leveraging my effective communication skills, I have strengthened and utilized my problem solving and analytical abilities, and incorporated a creative, data-driven approach into my work. All of the above supported collaboration with my team, executives and cross-functionally with colleagues to consistently achieve business results. Avid rock climber and love listening to audio books and podcasts.