Tyler Katzenberg

Senior Product Manager @Yahoo

Own the Gemini supply track to support and grow the $1B Gemini native ad network. Oversee the backlog for all supply items and prioritize feature development. Manage product strategy and feature prioritization for Gemini 3rd party publishers including key strategic publisher partners such as Microsoft and Apple News. Drive monetization strategy for Yahoo owned and operated websites to improve fill rates and yield. Product owner for the Yahoo ReadMo recommendations engine. Use SQL queries and internal reporting tools to identify areas of strength and opportunity in the network. Analyze publisher and advertiser data to identify opportunities to improve serving algorithms and models. Lead regular meetings with Engineering to help prioritize work and ensure that features are released on time. Provide post feature launch support to sales, marketing and other internal teams. Meet with advertisers and publishers to identify pain points and opportunities.