Tyler Youngs

About Tyler Youngs

Senior brand and category leader with 12+ years driving CPG growth across Fortune 100s and challenger brands. Expert in leveraging syndicated data, shopper insights, and competitive trends to develop actionable category strategies that optimize assortment, placement, and revenue. Proven record launching $40M+ products, and building multi-year innovation pipeline. Combines analytical rigor with startup agility to translate insights into compelling category stories and sustainable growth.What I Bring:Classic CPG Brand Management (7 years — Angel Soft, Tyson, Olympic Stains)- Full P&L ownership (revenue, margins, trade spend, COGS)- Annual brand planning (1-year operating plan + 3–5-year vision)- Insight-to-positioning discipline (segmentation, jobs to be done, brand pyramid, RTB)- Stage-gate innovation process (ideation, concept, product, packaging, launch)- Packaging renovation & line architecture (drive trial, incrementality, margin)- Portfolio & assortment strategy (SKU rationalization, price pack architecture)- Shopper marketing & retail execution (JBP with Walmart/Target/Kroger, merchandising, promotion strategy, FSIs, trade shows)- Trade spend management & promo effectiveness (ROI on every dollar, post-promo analysis)- Consumer promotions & integrated media planning- Cross-functional leadership (R&D, Supply Chain, Finance, Sales, Legal)- Monthly volume/share tracking & variance diagnosis (Nielsen/IRI/Circana) Challenger Brand Operating Energy (4 years — Fifth Season, Mint Mobile)- Moves at 10× speed (48-hour campaign pivots, same-week creative approvals)- Obsesses over outsized ROI (every dollar must punch like ten)- Launches fast, learns faster. Develop MVP and iterate in-market.(no waiting for perfection)- Leads with attitude and provocation (takes swings, break category rules, bets big)- Founder/leadership proximity (presents to C-suite weekly, not quarterly)- Cuts through bureaucracy or the “that’s how we’ve always done it”How I lead- Radical ownership — every decision, dollar, and outcome is personal- Calm, clear, decisive — people say I make complex decisions feel simple and have a knack for rallying cross-functional teams around a clear vision- Action Bias – kill complexity, move fast, take the team with meStrategic, data led, insight obsessed, and commercially sharp. I make complex decisions simple, move teams without drama, and blend rigor with agility to create sustainable growth.

Experience

1. Category Management Director

   Ready

   Dec 2025 — Present · Pittsburgh, PA, US

Education

• University of Pittsburgh Joseph M. Katz Graduate School of Business

  MBA, Marketing

  2011 — 2013

• Gannon University

  Bachelor of Science, Business Administration

  2005 — 2009

Skills

• Market Research
• Google Adwords
• Microsoft Office
• Business Strategy
• Competitive Analysis
• Social Media
• Brand Management
• Marketing Strategy
• Consulting
• New Business Development
• Presentation Development
• Entrepreneurship
• Business Analysis
• Strategy
• Management
• Project Management
• Marketing Communications
• Management Consulting
• Leadership
• Six Sigma
• Marketing
• Google Analytics