Tyler Johnson

About Tyler Johnson

I’m an idea driver with a love for fashion, art, music, and culture. My goal is to work with organizations, brands, media partners and individuals to develop dynamic strategies, brand moments, and stories that speak to diverse communities. Contact me if you need help with marketing and brand strategy, brand partnerships, content strategy and creation, event curation, activations, or business development ideas. Think of me as a creative consultant who\'s ready to wear multiple hats. Other interests include: cooking, mixology, fitness, and making playlists for friends.

Experience

1. Regional Marketing Specialist

   JD Finish Line

   Feb 2021 — Present

   responsible for tailoring the company\'s national marketing strategy to deliver localized initiatives for the northeast, mid-atlantic, and southeast markets-liaison between the retail marketing team, brand partners, and store teams-managing ongoing activation strategies and budgets to support traffic-driving initiatives at the JD Sports US Flagship in Times Square; leading brand activations, influencer integration, media extensions, and artist relations-cultural programming for the Times Square flagship-producing and executing in-store activations in major markets; leading brand activations, influencer integration, media extensions, and artist relations-managing creative production, contracts, and eventually execution of in-mall and out-of-home advertising campaigns to support seasonal strategies and new store openings-driving localized strategies to grow the company\'s loyalty program with in-store promotions, activations, and employee incentive programs

Education

• Kansas State University

  Bachelor of Science (B.S.), Marketing

  2010 — 2015

• Kansas State University

  Bachelor's degree, Human Resources Management/Personnel Administration, General

  2010 — 2015