Tyler Hollist

About Tyler Hollist

Brand-Driven Executive | Product Storyteller | Growth Strategist As a founder…

Experience

1. Chief Executive Officer

   Grind Athletics

   Jan 2016 — Present · Provo, UT, US

   o Built a premium multi-sport development brand serving 3,200+ athletes, leading all aspects of brand strategy, positioning, visual identity, and campaign execution.o Designed and launched the Edg app, enhancing customer engagement through a branded technology experience and strengthening market differentiation.o Led a full brand refresh, including website, digital marketing, influencer partnerships, merchandise design, and community activations, growing customer loyalty and market share.o Developed integrated go-to-market strategies for new territories and programs, leveraging multi-channel campaigns across digital, experiential, and grassroots platforms.o Directed the creative process for brand storytelling across print, digital, and social channels, aligning voice and visual assets with brand promise.o Implemented KPIs for brand engagement, audience growth, and customer satisfaction, resulting in improved brand visibility and conversion rates.

Skills

• Business Development
• Negotiation
• Management
• Team Building
• Sales
• Strategy
• Social Media Marketing
• Event Management
• Leadership
• Business Planning
• New Business Development
• Sales Management
• Project Planning
• Marketing
• Public Relations
• Project Management
• Start-Ups
• Market Research
• Crm
• Direct Marketing
• Strategic Planning
• Account Management