Tyler Hofstede
- Role
- Senior Product Marketing Manager at AMD
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Tyler Hofstede
A storyteller that translates technical jargon into relatable content. …
Experience
Senior Product Marketing Manager
Jan 2022 — Present
Create a marketing strategy for AMD Instinct GPUs in AI. Develop messaging, positioning, and marketing content for AMD Instinct accelerators and AMD ROCm software within the AI space. Work with AI partners and customers to craft co-marketing content and deliverables that demonstrate AMD Instinct accelerators are poised to win in the artificial intelligence market. Lead Global Partner Marketing for the AMD Instinct GPU business. Manage OEM, ODM, SI, and Cloud partners globally for the AMD Instinct GPU BU. Build co-marketing plans with partners that spans web, events, joint PR, social, campaigns, and trainings. Develop and manage yearly editorial calendar for AMD Instinct accelerator BU. Identify and write blog topics that break-down technical topics, re-cap event presence, ghost-write \"by-line\" blog content for executives. Develop positioning guides and playbooks for both AMD sales and partner sales teams. Take benchmarking and performance results and create narratives for \"where/how to sell AMD Instinct\" within verticals based on applications that live within that vertical space (example: GROMACS for Life Sciences).
Skills
- Management
- Sales
- Event Marketing
- Direct Marketing
- Field Marketing
- Product Marketing
- Email Marketing
- Performance Metrics
- Adobe Creative Suite
- Market Research
- Brand Management
- Market Analysis
- Marketing
- Brand Awareness
- Copywriting
- Marketing Strategy
- Digital Marketing
- Account Management
- Advertising
- Competitive Analysis
- Relationship Marketing
- Trade Shows
- Event Planning
- Sponsorship
- Brand Development
- Creative Writing
- Customer Engagement
- Web Design
- Mobile Marketing
- Marketing Management
- Marketing Communications
- Omniture
- Experiential Marketing
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