Tyler Gibbs
Vice President, Business Development @Merkle Cardinal Path
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WORK HISTORY
Vice President, Business Development @Merkle Cardinal Path
CA
As VP of Business Development with over twenty years of practical experience in the areas of information technology, online strategy development & implementation, search engine optimization, search engine marketing and web analytics, I lead a team of Sales Managers focused on securing net-new logos as clients to Cardinal Path. We are the leader in the analytics field in North America and the single-largest reseller of Google Analytics 360 (soon to be \"The New GA\") in the world. Fully certified in the Google Marketing Platform, we are able to provide expert consulting services and licensing in DV360, SA360 and CM360.
EDUCATION
University of Saskatchewan
B. Comm, Finance and Computers
SKILLS
ABOUT TYLER GIBBS
Vice President of Business Development with over 20 years of practical experience in the areas of information technology, online strategy development & implementation, search engine optimization, search engine marketing and web analytics consulting. Currently, I lead a team of Account Executives focusing on new partnerships with enterprises and global brands. Clients depend on Merkle|Cardinal Path for expertise whether it\'s with Google Analytics 360 & The New Google Analytics (free and paid), the Google Marketing Platform (Display & Video 360, Search Ads 360, Campaign Manager) Adobe, or other leading tools in our space,I am a dedicated professional whose knowledge and understanding is consistently at the forefront in his field. Fully bilingual, I am regarded for my strength in bringing together the business, technology and interpersonal dimensions that are crucial to successful client outcomes. I holds a Bachelors of Commerce degree with a specialization in Information Technology and Finance.
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