Tyler Cross
PROCESS IMPROVEMENT & OPERATIONAL EXCELLENCE LEADER
- Role
- Sales Operations Specialist at Rockwell Automation
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Tyler Cross
Strategic Marketing Operations and Analytics Leader with over 20 years of experience optimizing sales and marketing processes, implementing technology solutions, driving operational excellence, and leveraging data analytics to improve sales and marketing performance and efficiency. Proven track record of leading cross-functional teams and streamlining workflows. Expert at developing and executing transformative initiatives that enhance sales and marketing operations and deliver measurable business results. Specialties- Sales and marketing operations- Process optimization- Automating processes- Digital transformation- Project Management- LeanData- Analytics
Experience
Sales Operations Specialist
May 2025 — Present · Cincinnati, OH, US
Led LeanData automated routing implementation and optimization. Reported to: Senior Manager, Global Marketing Operations• Designed and implemented matching and routing strategies in LeanData, including requirements gathering and prospect, contact, and opportunity graph configuration for routing to Sales Development Representatives and Account Managers. Resulted in the automated routing of 100k+ records to 350 reps internally with an average routing time of 2 minuntes.• Drove error resolution, system optimization and data quality initiatives including enrichment, process alignment, LeanData refinement, and governance efforts to ensure accurate routing.• Led change management and release processes, including enhancements planning, testing, stakeholder communication, documentation, and education/enablement.• Served as LeanData administrator and vendor liaison, managing user access, troubleshooting, performance monitoring, support cases, and issue resolution.• Designed and implemented routing and campaign strategy for scanning data collected at premier customer event, capturing 4.4k scans, 1.8k hand raisers, and 1.2k opportunities.• Collaborated with internal marketing stakeholders to create Salesforce campaigns and process event list uploads.
Education
Xavier University
Bachelor of Arts, Communication Arts:Advertising
Mount St. Joseph University
Bachelor of Arts, Graphic Design
Northern Kentucky University
Master’s Degree, Business Informatics
Skills
- Adobe Creative Suite
- Brochures
- Performance Dashboards
- Marketing
- Online Marketing
- Online Acquisition
- Digital Strategy
- Nielsen
- Corporate Identity
- Adobe Illustrator
- Doubleclick
- Layout
- Corporate Branding
- Online Advertising
- Content Marketing
- Printed Materials
- Business Intelligence
- Ppc
- Label Design
- Marketing Messaging
- Crm
- Business Cards
- Demand Generation
- Graphic Design
- Branding & Identity
- Adobe Acrobat
- Advertising
- Digital Marketing
- Kpi Dashboards
- Web Analytics
- Syndicated Data Analysis
- Tableau
- Logo Design
- Stationary
- Analytics
- Marketing Communications
- Illustrator
- Omniture
- Online Lead Generation
- Graphics
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