Tyler Blue McPherson
Marketing at Nike
- Role
- North America Integrated Media - Consumer Media Lead at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Tyler Blue McPherson
What makes drives me professionally? Affiliative & transformational…
Experience
North America Integrated Media - Consumer Media Lead
Dec 2021 — Present · Beaverton, OR, US
My role oversees the strategy and execution of media campaigns across all media channels including but not limited to digital and mobile, TV, Print, and Out of Home. In addition, the role requires collaboration with Global and North America brand marketing leads along with functional marketing partners to ensure the most impactful and engaging integrated campaigns that drive full-funnel KPI\'s against key segment audiences, across multiple categories within our business infrastructure.Throughout the campaign journey, our team reports on pre-aligned KPIs for each campaign via post-campaign reports and analysis, including recommendations for improvement and market research as required. This includes identifying, experimenting, and developing new media strategies and tactics to connect with consumers in innovative ways.
Education
Washington State University
Bachelor of Arts - BA
2004 — 2008
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