Tyler Accardi
Marketing Director | Team Builder | Data Driven | B2B & B2C Strategic Planning, Implementation & Optimization
- Role
- Marketing Director at Protrainings
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Tyler Accardi
As a growth-minded marketing leader and competitive person, I love turning marketing into a powerful force that amplifies a company’s edge and drives industry dominance. I take a holistic view of business success before zooming in on marketing’s role and can seamlessly shift from discussing vision with a CEO to numbers with a CFO or customer needs with a VP of Product. My core strengths: Team Building I love finding and developing great people—whether agencies, contractors, or employees—and setting them up for success. I build teams that are aligned, impact-driven, and cross-functional, ensuring they have the vision, support, and autonomy to thrive and push the business forward. Data-Driven Marketing I champion the voice of the customer, bringing insights into every decision while driving a data-first culture that equips teams with actionable performance metrics. I establish clear KPIs that align teams, refine multi-touch attribution, prove ROI, and turn marketing analytics into scalable strategies. Process and scaling Equally comfortable in discovery, standardization, scaling or optimizing, I’m able to jump into any point in a product, organization or project’s life-cycle. I remove barriers and put processes in place needed to grow a product from concept to market dominance or a marketing department from a lonely solo-marketer to a thriving team. What I Know Well: Strategic Leadership | Talent Acquisition | GTM Strategy | Cross-functional Collaboration | Channel Development | SEM | SEO | Paid Social | Content-Driven Marketing | email Marketing | Brand Strategy | Lead Generation
Experience
Marketing Director
Jun 2020 — Present
Lead marketing for a CPR and safety training company that helps organizations and individuals stay compliant with their training requirements in a way that is both convenient and educationally effective. Actively driving B2C growth through digital advertising, SEO and word of mouth campaigns. Partnering with the sales team to drive B2B sales through lead generation and sales acceleration.
Education
Indiana University Bloomington
Master of Business Administration (MBA)
2012 — 2015
Marquette University
Marketing
2007 — 2009
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