Tyler Zhou
Head of Growth @Safepal
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WORK HISTORY
Head of Growth @Safepal
SG
Company Overview:SafePal a Hardware wallet and Software Wallet solutions that help users store their Cryptocurrency assets. Backed and invested by Binance the worlds leading cryptocurrency exchange. SafePal is strategically aligned to the development of DeFi and NFT within the Crypto industry, as well as the 1st tokenized hardware wallet in the space.Job Role:Manage the growth analytics function to proactively and continuously mine data to constantly identify opportunities for improvement through the sales and marketing function.Responsible for the brand guidelines as they relate to company positioning and consumer communication, ensuring the guidelines evolve with the company and are strictly adhered to by the team.Design, Develop and deploy all creative marketing assets including company landing pages/website, the purchase funnel, all ad units, and all email/app/text messaging and notifications, amongst others.Owning and optimizing the entire sales funnel from first visit to paying customer including A/B testing various low-friction consumer flows through the checkout process.Build a social and marketing content calendar across all owned and third-party channels including identification and management of events and conferences within the crypto industry.Manage all growth content, including press release announcements, editorial/copywriting and art across formats (product pages, emails, blogs, white papers, case studies, social, newsletter, podcasts, etc.) across all owned and third-party platforms.Define, budget, and optimize all paid media, SEM/PPC, and performance marketing campaigns.Build and deploy the most appropriate referral/group programs and organic campaignsManage the company’s social media efforts across all relevant platforms to significantly grow SafePal\'s reach across both its existing and future target markets
EDUCATION
Ryerson University
Bachelor of Commerce - BCom, Business Technology Management
ABOUT TYLER ZHOU
Focused on scaling, growing, and advising Blockchain / Crypto Projects from 0 to 100Experienced in: Tokenomics, IDO, IEO, NFT, GameFi, DeFi, DEX, Layer 2, Aggregators, AirdropsCo-Architect of: SafePal WHO and SafePal GiftBoxKPI Driven Growth: TVL, Trading Volume, User Growth & Acquisition, Liquidity, Crypto Asset SecurityExperienced in successfully growing and managing a team to deliver an end-to-end Growth strategy: performance marketing, product marketing, and community growthExperienced in developing a growth strategy that optimizes both paid and organic channels; experience creating and scaling crypto communitiesFluency with marketing concepts such as CPA, CAC, LTV and an understanding of how each one impacts growth; an understanding of growth loops vs. funnelsExtremely familiar with the crypto landscapes, blockchain networks and an understanding of what drives consumer adoptionWell versed in establishing key metrics and objectives to proactively ensure the success of the Growth targets and functionsExperienced in designing, leading, and executing end-to-end marketing campaigns that generate user acquisition, usage growth, and retention; including but not limited to social media, influencer marketing, search marketing, and paid advertisingFamiliar with leveraging data to optimize budget forecasting and/or allocation recommendations across programmatic and paid social media channels in order to maximize reach, scale, engagement effectiveness, and performance efficiencyExtremely experienced in collaborating with Product, Design, and Engineering teams on topics like tracking, products releases, go-to-market strategies, and targeting new segmentsWell adapted in identifying as well as utilizing well-known and unconventional acquisition channels to set up tests to measure how well they perform and scale; come up with new test ideas for existing or new channels and campaignsExperienced in optimizing crypto project acquisition/conversion touchpoints and onboarding funnels as well as anticipating trends in both traditional digital marketing innovations as well as crypto marketing innovations.
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