Tyler Yorke
VP-Level Product Marketing Leader | B2B SaaS | GTM Strategist | Positioning Expert | Team Builder | Brand & Creative
- Role
- AVP, Lead Product Marketing Manager at Triumph
- Location
- Carrollton, TX, US
- LinkedIn followers
- 500 followers
About Tyler Yorke
Product marketing leader with 10+ years of experience driving strategy, positioning, and adoption of B2B SaaS products, with a strong focus on legal tech and financial services. I excel at leading cross-functional teams, bringing new products to market, and developing high-performing, engaged teams that deliver measurable impact. I thrive in fast-paced environments, translating complex products into compelling narratives that drive revenue and market differentiation.Specialties: Product Marketing | Market & Customer Research | ICP Definition | JTBD | Go-To-Market Strategy | Messaging & Positioning | Sales Enablement | Competitive Analysis | Strategic Planning | Team Leadership & Development
Experience
AVP, Lead Product Marketing Manager
Mar 2025 — Present · Dallas, TX, US
I lead Product Marketing for Triumph’s freight and fintech solutions—Payments, Audit, LoadPay, Factoring, and Carrier—driving adoption, competitive wins, and market leadership in transportation. I built the Product Marketing function from the ground up, created a value-driven sales narrative with the C-suite, and deliver GTM strategies that accelerate growth.What I Do: GTM Strategy: Built and execute GTM plans that drive adoption, market share, and pipeline growth. Positioning & Messaging: Shifted Triumph to a value-led narrative, aligning messaging, pricing, and execution for maximum impact. Sales Enablement: Created buyer personas, ICPs, messaging frameworks, and competitive tools that boost win rates. Customer Insights: Embedded the voice of the customer into all product and go-to-market strategies. Competitive Intelligence: Developed programs to inform sales plays, product decisions, and market positioning.
Education
St.Edward's University
Master of Science - MS, Digital Marketing & Analytics
2019 — 2020
University of Wyoming
Bachelor of Science (B.S.), Business Administration and Management, General
2006 — 2012
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