Tyler Woods

About Tyler Woods

Tyler Woods is a results oriented marketing professional with 15+ years of experience in all aspects of the Alc Bev and CPG industry. He has been recognized for developing and implementing innovative approaches to delivering business results while managing the P&L on several $100+ million brands across different categories. A successful leader, he has energized and motivated the teams he has built through his unique ability to connect individually while setting the vision of the ultimate business objective. His positive track record of influencing senior level executives comes from his enterprise wide thought process and the conviction in his recommendations. Specialties: Marketing Plan Development, Agency Management, New Product Launches, Shopper Marketing, P&L Management, Channel and Category Development, Consumer Promotions, Segmentation, Innovation, Brand Positioning, Team Building, Marketing Research, Advertising, Pricing Strategies.

Experience

1. Trade Marketing Manager - National Accounts

   Campari Group

   Aug 2022 — Present

   Responsible for developing and driving the execution of customized shopper-based activation plans for National Accounts including Kroger, Albertsons, Target and other major grocery, mass, and drug chains- Develop annual plans that include promotional and merchandising programs aligned with customer strategies that drive profitable volume- Create and present compelling fact based selling stories supporting programs and new product introductions- Work cross-functionally with Sales, Marketing and Distributors to ensure National Account objectives are achieved while staying aligned with other market activities- Conduct promotional reviews to ensure budgets are being maximized and programs are maintaining a positive ROI. Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands including Aperol, Espolon Tequila, Wild Turkey, SKYY, Grand Marnier, and Campari.

Education

• The University of Iowa Tippie College of Business

  MBA, Marketing

• University of Iowa

  Bachelor of Science (B.S.)

Skills

• Fast-Moving Consumer Goods (Fmcg)
• Marketing Research
• Agency Relationship Management
• Advertising Agency
• Market Research
• Consumer Products
• Product Development
• P&L Management
• Management
• Business Development
• Leadership
• Promotions
• Pricing
• Pricing Strategy
• Sales Management
• Merchandising
• Retail
• Market Planning
• Advertising
• Fmcg
• Distribution Strategies
• Customer Insight
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Shopper Marketing
• Creative Briefs
• Sales
• New Product Roll Out
• Creative Direction
• Marketing