Tyler Sowinski
Head of Conversion Optimization and Customer Experience @ Internet Brands | Experimentation Program Management | Customer Experience | Consumer Research | Online Marketing
- Role
- Head of Conversion Optimization and Customer Experience at Internet Brands
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tyler Sowinski
As a Sr. Director of Customer Acquisition at Internet Brands, I lead a team of online marketing professionals who are passionate about driving growth and engagement for our legal and automotive verticals. With over 20 years of experience direct to consumer marketing for brands like, Titleist, Mission, and Upper Deck, I have developed a deep understanding of the customer journey and strategically optimizing it across multiple channels and platforms.My core competencies include digital marketing strategy, experimentation program management, customer experience design, consumer research, and cross-functional communication. I enjoy delivering value through creating and executing innovative marketing campaigns, enhancing the online user experience, and leveraging data and insights to inform decision making. My mission is to lead and inspire teams to create best-in-class digital experiences for consumers that drive impactful business results.
Experience
Head of Conversion Optimization and Customer Experience
Aug 2023 — Present
Education
The University of Texas at Austin
Bachelor's degree
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