Tyler Skrabek
Experience Design Lead - Bestbuy Ca @Best Buy Canada
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WORK HISTORY
Experience Design Lead - Bestbuy Ca @Best Buy Canada
Vancouver, BC, CA
Guided product designers through delivery of high-impact customer experiences while championing their growth and development, balancing business priorities with design excellence, and establishing team rituals and strategic design influence across the organization.Achievements• Supported role transitions (UI/UX/UXW → Product Designers) with clarity and empathy, helping team members navigate organizational change while maintaining high performance.• Coached designers on decision-making frameworks (effort vs. impact, risk analysis) to reduce over-testing and increase confidence, providing hands-on guidance to improve quality and follow-through.• Actively recruited, onboarded, and coached designers while maintaining team engagement during periods of organizational change, ensuring continuity and morale.• Established.ca Design Team Experience Sessions to drive critique, cross-functional feedback, and design quality across the team.• Partnered with Product Managers, Software Development Managers, and architects to align roadmaps and ensure experience design influenced upstream strategic decisions.• Advanced design system maturity by standardizing component documentation, leading initiatives such as icon library cleanup, tokenization, and properties standardization. • Refined team operating rhythm by reintroducing daily design ceremonies and introducing silent critiques to improve feedback equity and reduce meeting fatigue.Skills Developed• Strategic Design Leadership• People Leadership & Coaching• Career Development & Mentorship• Talent Acquisition & Onboarding• Cross-functional Partnership• Design Excellence & Quality Assurance• Systems Thinking• Change Management• Design Ritual & Process Design• Roadmap Alignment
EDUCATION
The University of Lethbridge
Bachelor of Fine Arts (B.F.A.), New Media
Southern Alberta Institute of Technology (SAIT)
Certificate, User Experience Design
SKILLS
ABOUT TYLER SKRABEK
I\'m a thoughtful experience design leader who thrives on enabling teams to succeed and grow. I\'ve built my career across branding, human-centered design, and digital products, holding impactful roles at William Joseph Communications, Avenue Living Asset Management, and Best Buy Canada.My expertise spans design operations, design systems, and product experience design leadership. I\'ve established design operations at Best Buy, built UI design communities, standardized workflows between design and development, and coached teams through complex initiatives like cart modernization, compliance work, and payment integration. I specialize in the work that connects designers to each other and to the broader organization, creating frameworks, fostering collaboration, and raising the bar on craft.With a fearless approach to design, I lead with kindness, empathy, and inclusivity, balancing strategic influence with hands-on mentorship to deliver meaningful results for both people and products.
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