Tyler Sievertsen

About Tyler Sievertsen

With over 2.5 years of experience at Roadmaster Marketing, I specialize in digital media and social media advertising, particularly in the automotive industry. My role focuses on driving impactful campaigns by optimizing digital ad spend and enhancing social and digital media engagement. By leveraging my expertise in platforms such as Meta Ads, Google Ads, Bing Ads, TikTok, and OTT, I contribute to improving campaign performance and strategic outcomes. Dedicated to data-driven decision-making, I monitor and analyze campaign effectiveness to deliver consistent results for clients.Previously, I spent 6 years in Napa Valley, CA, in various marketing positions in the wine & spirits industry. I have worked with companies that have been on the cutting edge in changing the way that these products have been marketed.

Experience

1. Digital Marketing Specialist

   Roadmaster Marketing

   Jul 2023 — Present · Cedar Rapids, IA, US

   I successfully managed digital marketing initiatives at Roadmaster Marketing, focusing on optimizing social & digital media presence and engagement. • Oversaw digital ad spend and social media management, ensuring compliance with client budgets. • Kept abreast of trends in Meta ads, Google ads, TikTok, Snapchat, Pinterest, OTT, and streaming platforms to enhance campaign effectiveness in the auto industry. • Utilized data analysis to measure campaign success and drive strategic improvements.

Education

• University of Northern Iowa

  Bachelor of Arts (B.A.), Marketing/Marketing Management, General

  2009 — 2014

Skills

• Social Media
• Tenacious Work Ethic
• Volunteering
• Sports Coaching
• Direct Sales
• Wordpress
• Shipping
• Inventory Management
• Logistics
• International Shipping
• Hootsuite
• Team Leadership
• Market Research
• Event Planning
• Product Marketing
• Wine Sales
• Social Media Marketing
• Google Analytics
• Leadership
• Marketing
• High Pressure Situations
• Customer Service