Tyler Reich

Associate Vice President for Advancement | Willamette University

Role: Associate Vice President for Advancement at Willamette University
Location: Salem, OR, US
LinkedIn followers: 500 followers

About Tyler Reich

Tyler Reich serves as associate vice president for advancement at Willamette University, where he leads Development and University Relations, oversees Advancement Communications and Alumni and Community Engagement, and serves as a principal gift officer.His leadership has helped drive Willamette’s strongest fundraising results to date, including a 66% increase in Annual Fund giving, a 200% growth in volunteer engagement, and the largest outright gift in the university’s history.Throughout his tenure, Tyler has led nearly every core function within Advancement, including the Annual Fund, Alumni Engagement, Donor Relations and Stewardship, and Advancement Communications. He also previously served as publisher of Willamette, the university’s award-winning alumni magazine.With more than two decades of leadership experience in higher education and health care, Tyler is known for building strong teams, modernizing advancement programs, and connecting institutional priorities with donor intent. His work spans campaign strategy, principal and major gifts, annual giving, stewardship, communications, and engagement.Recognized in 2023 as one of Almabase’s 50 Champions of Advancement, Tyler remains deeply committed to mentoring professionals and fostering authentic, mission-driven relationships that create enduring impact.

Experience

Associate Vice President for Advancement
Willamette University
Aug 2025 — Present · Salem, OR, US
As Associate Vice President for Advancement, Tyler provides general leadership focused on day-to-day operations for the Advancement division in close partnership with the Vice President and Senior Executive Director of Advancement Information Strategies. He oversees the Development (Major Gifts and Planned Giving) and University Relations (Alumni & Community Engagement and Advancement Communications) teams. Additionally, he also serves as a principal gift officer.

Education

Willamette University
BA, Politics

Skills

Program Management
Research
Strategic Planning
Leadership
Budget Analysis
Newsletters
Editing
Stewardship
Higher Education Administration
Nonprofits
Budget Management
Public Relations
Event Planning
Persuasive Writing
Volunteer Management
Higher Education Advancement
Higher Education
Alumni Relations
Writing
Marketing Communications
Employee Management
Communication
Telephone Fundraising
Fundraising
Community Engagement
Marketing
Philanthropy
Student Philanthropy Education
Board Development
Politics
Crisis Communications
Annual Giving
Public Speaking
Nonprofit Organizations
Data Analysis
Higher Education Leadership
Leadership Development
Organizational Development
Direct Mail
Community Outreach

Contact information

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Work email
•••••@willamette.edu
Personal email
•••••@•••••.com
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Current company

Willamette University

Higher Education · 1.2K employees · Salem, Oregon, United States

Willamette, the first university in the West, is an innovative leader powered by rigorous education, groundbreaking scholarship and original thinking. Willamette provides a learning environment where subjects converge and collide, teaching students to generate new ideas across industries and preparing them for the careers of the future. Based in Salem, Oregon, Willamette encourages students to pursue diverse interests through an array of experiential learning opportunities. Willamette offers study abroad programs in more than 45 countries and awards more than 75 undergraduate research grants annually. Whether our students are designing cancer-fighting molecules on campus or analyzing ecosystems in our Zena research forest, they’re creating knowledge that enhances our understanding of the world. Willamette’s location is unmatched. The state Capitol and numerous state agencies are right across the street, giving students opportunities to spearhead legislation, intern with the Governor’s Office and work with the state’s top scientists and economists. Students can also gain professional experience through internships in the greater Willamette Valley. Our commitment to civic engagement is embodied in the university motto, “Not unto ourselves alone are we born.” The Willamette community contributes more than service hours annually, helping people throughout Salem and partnering with organizations across the globe. Willamette offers more than 50 undergraduate programs in the College of Arts & Sciences. The university is also home to the College of Law, the Atkinson Graduate School of Management and the Pacific Northwest College of Art, giving undergraduate and graduate students access to unique degree paths and unparalleled learning experiences. Posts on Willamette University\'s social media are governed by the Social Media Guidelines and university conduct policies. For more information, go to willamette.edu/offices/comm/social-media/guidelines/index.html.

willamette.edu

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