Tyler Pilkinton
Marketing Professional | Social Media › Graphic Design › Branding › Digital Marketing › Business Development
- Role
- Marketing Specialist at D.R. Horton
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Tyler Pilkinton
Experienced professional in Marketing with a demonstrated history of working in the banking industry. Skilled in Graphic Design, Digital Marketing, Data Analytics, HTML, Social Media content / Social media management, Customer Service, Banking, Sales, Microsoft Office, Management, and strong relationship building experience. I also have a bachelor\'s degree focused in Business Administration and Management from Faulkner University. I\'m also excellent at creating key competitive analysis from a marketing and brand perspective across social platforms.
Experience
Marketing Specialist
Aug 2024 — Present · Birmingham, AL, US
Collaborate with Corporate Marketing, directs the marketing of all active & upcoming communities, & approves marketing materials such as ad campaigns, press releases, websites, e-blast campaigns, logos, & direct mail. Maintain JDE files for community model homes & prepare reports analyzing campaign results. Maintain department supplies like directional signs, flags, welcome mats, and printed materials, while managing orders & installation of community signage. Participate in the selection of model options & manage the installation schedule for new model homes.Social Media Strategy: Develop and implement social media strategies for the division & agents across platforms like Facebook, Instagram, LinkedIn, and Twitter. Manage content calendars, ensuring consistent posting aligned with branding & marketing objectives. Track and analyze social media engagement, making recommendations for improvement. Work with the marketing team to align digital strategies with broader campaigns for cohesive messaging. Stay updated on social media trends and tools to increase brand visibility, customer engagement, & lead generation.Key Accomplishments:Successfully accomplished Facebook growth and engagement campaign, adding over followers in 7 months. This surpassed my goal of 10k in 2025 (4.3k-18k+ and growing).Creation and development of their first ever corporate approved Instagram. Completion of website audit: assisting in adding photography numbers to 98% of listings with 30+ images; re-writing community descriptions and plan descriptions to match SEO requirements. Revising model imagery for higher engagement. Website overhaul with updates, photos, and SEO updates to over 30 communities and their listings.Delegate marketing tasks to marketing assistant and intern.Develop systems and processes for streamlined ongoing marketing projects for Agent and Community collateral. This includes a full audit and update of all floorplans, and community collateral.
Education
Shelton State Community College
Transfer, Sports Journalism
2013 — 2016
Faulkner University
Bachelor's degree, Business Administration and Management, General
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