Tyler Ochs

About Tyler Ochs

PHASE 1: MUSICIANAs a professional musician signed to Columbia Records, I toured internationally and performed at Coachella and Lollapalooza. Those years taught me how to build a brand from the ground up. I learned how to connect with audiences, create memorable experiences, and tell stories that resonate. Those same skills now drive my work in advertising.PHASE 2: AGENCYAfter music, I became Art Director for John Varvatos, concepting and directing fashion campaigns with artists like ZZ Top, Dave Matthews, and Franz Ferdinand. It was the perfect bridge between music and visual storytelling.PHASE 3: BRAND @ L’ORÉALNow, as SVP, Global Creative Director for L’Oréal’s Professional Products Division, I lead creative vision for Redken, Matrix, Biolage, and Pureology. I partner with cross-disciplinary teams in design, film, photography, AI, and media to create campaigns that drive growth and cultural relevance.Creative PhilosophyThe best creative work lives where entertainment meets strategy. When you crash someone’s feed with an ad, bring the champagne. Beauty is self-expression, and our campaigns should inspire people to embrace their individuality while being something they actually want to watch.AI ApproachAI is gasoline on the creative fire. I use Midjourney for pitch visuals, Claude for brainstorming and positioning, ChatGPT for strategic frameworks, Suno for audio branding, and Nanobanana as the new Photoshop. These tools do not replace creativity. They amplify it, helping ideas move faster and go further.Always open to connecting with creatives, brand leaders, and anyone doing bold, fun things in beauty, fashion, or entertainment.

Experience

1. SVP Global Creative Director, L\'oreal Ppd American Brands

   L'Oréal

   Jun 2022 — Present · New York, NY, US

Education

• Parsons School of Design - The New School

  AAS, Graphic Design

  1996 — 1998

Skills

• Art Direction
• Typography
• Video
• Branding & Identity
• Creative Direction
• Brand Development
• Logo Design
• Packaging
• Layout
• Advertising