Tyler McVety
Experience Design Manager | Customer Experience Strategist | UX/UI Leader
- Role
- Experience Design Manager - Electric Vehicles & Renewables at Consumers Energy
- Location
- Franklin, MI, US
- LinkedIn followers
- 500 followers
About Tyler McVety
I’m a product and digital transformation leader with 15+ years of experience building…
Experience
Experience Design Manager - Electric Vehicles & Renewables
Feb 2020 — Present · Jackson, MI, US
Directing a team of Experience Designers in assessing current-state experiences using design thinking methodologies and tools such as journey maps, personas, and customer interviews• Delivering prioritized recommendations for both short- and long-term experience enhancements aimed at invoking peak experiences• Prototyping future-state experience recommendations to visualize potential improvements• Collaborating with product owners and company leadership to develop strategic Experience Design roadmaps for various products, ensuring alignment with business goals and customer satisfaction• Advising product teams on Product Lifecycle Management activities, such as the identification of market problems, crafting product positioning statements tailored to persona groups, and the creation of buyer/user/advocacy journey maps
Education
Michigan State University
BS, Computer Science
1999 — 2003
Skills
- Digital Marketing
- Online Marketing
- Email Marketing
- Online Advertising
- Management
- Mobile Devices
- Omniture
- Integrated Marketing
- Interactive Marketing
- Digital Media
- Social Media Marketing
- Mobile Marketing
- Brand Development
- Strategy
- E-Commerce
- Mobile Advertising
- Digital Strategy
- Training
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