Tyler Masone
Associate Manager of Web Analytics at EF Go Ahead Tours
- Role
- Associate Manager of Web Analytics at EF Go Ahead Tours
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Tyler Masone
As the Associate Manager of Web Analytics at EF Go Ahead Tours, I use data to make…
Experience
Associate Manager of Web Analytics
Nov 2022 — Present · Cambridge, MA, US
Drive ecommerce growth by analyzing acquisition trends and product-level performance in GA4 and Salesforce, surfacing insights that inform channel strategy and on-site merchandising priorities.Own end-to-end A/B testing strategy for marketing initiatives, partnering closely with stakeholders to test, analyze, and implement changes that positively impact web conversion.Act as the go-to GA4 subject matter expert for a 30+ member marketing team, leading the ongoing adoption through custom reporting, training, and hands-on support to empower data-driven decision-making.Collaborate with senior marketing leadership to develop yearly forecasts for KPIs like web traffic and add-to-cart rate, establishing growth benchmarks adopted across the company.
Education
Windham High School, Windham, New Hampshire
High school diploma
2010 — 2014
University of Connecticut
Bachelor of Arts (B.A.), Major: Economics, Minor: Entrepreneurship
2014 — 2018
Skills
- Social Media Advertising
- Social Media
- Teamwork
- Leadership
- Organization Skills
- Management
- Team Building
- Social Listening
- Communication
- Microsoft Office
- Social Networking
- Social Media Marketing
- Marketing
- Leadership Development
- Microsoft Excel
- Microsoft Word
- Sports
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