Tyler Lipton

Social Consumer Advocate @L'Oréal

Berkeley Heights, NJ, US

Serve as a Digital Beauty Advisor across all social platforms by reactively engaging with fans and followers on a timely manner (TikTok, Facebook, Instagram, Twitter)- Support public channels (social, R&R, Q&A) by providing insight, strategy recommendations and engagement as needed- Attend brand trainings, work sessions and meetings to stay up to date with social strategies and best practices- Follow Brand provided social FAQ documents for launches and key social moments- Able to compose custom responses that clearly address the issue in a way that is understandable by the consumer- Recognizes and recommends new ways to influence consumers in their purchase decision- Provide social content and engagement recommendations based on consumer feedback and trends- Stay up to date on new social media platforms, tools and best practices- Live in the social ecosystem, follow emerging trends in the landscape

Penn State University

Bachelor's degree, Public Relations