Tyler Kiggins

About Tyler Kiggins

I have spent the past decade in the advertising industry, working at both creative and…

Experience

1. Director, Marketing Science and Marketing Technology

   OMD

   Aug 2024 — Present · New York, NY, US

   As Director of Marketing Science at OMD, I split my time evenly between leading advanced analytics initiatives and shaping our approach to marketing technology. This dual role allows me to operate at the intersection of data, technology, and strategy—ensuring our tools and platforms work seamlessly together to deliver real-time insights and drive continuous performance across campaigns and channels.I partner closely with cross-functional teams to evolve our tech stack, streamline data workflows, and deliver proactive, actionable recommendations that help move our clients’ businesses forward. My focus is on turning complexity into clarity—leveraging analytics and martech to enable smarter, faster decision-making at every level.

Education

• Georgia Southern University

  Master of Science (M.S.)

  2011 — 2013

• The University of Georgia

  Bachelor of Science (B.S.)

  2003 — 2008

Skills

• Architectural Photography
• Time Management
• Microsoft Office
• Google Analytics
• Ncaa Compliance
• Sysomos
• Training
• Research Methods in Sport
• Social Media
• Sports Marketing
• Health & Wellness
• Organizational Development
• Applied Sport Physiology
• Peak Performance Training
• Social Media Marketing
• Life Skills Development
• Microsoft Excel
• Sports Psychology
• Competitive Analysis
• Leadership Development
• Research
• Public Speaking
• Quantitative Research / Analysis
• Wakeboarding
• Marketing
• Water Skiing
• Marketing Strategy
• Sports Writing
• University Teaching
• Statistics
• Sport Psychology Consulting
• Spss
• Psychological Skills Training
• Qualitative Research
• Statistical Data Analysis
• Interpersonal Communication