Tyler Stratton

Experience

1. Client Success & Marketing Operations Manager

   1team Media

   Sep 2023 — Present

   Oversee client success and retention across 20+ active accounts by managing onboarding,reporting, and ongoing communication that strengthens relationships and ensures project alignment.• Develop and execute full-funnel marketing strategies that increased client engagement by 47%and drove an average 25% growth in lead generation across managed accounts.• Build and optimize operational workflows in Wrike, HubSpot, Trello, and Sprout Social, streamlining content production, approvals, and delivery to improve team productivity and turn around time.• Manage end-to-end content creation and distribution across multiple channels, contributing to a 36% increase in average monthly impressions and higher client satisfaction scores.• Lead a 7-person cross-functional team, defining roles, setting performance expectations, and fostering professional growth to ensure consistent client results and operational excellence.• Implement automation systems for content scheduling and reporting, reducing manual effort and improving delivery consistency for all client accounts.• Translate performance data into actionable insights, defining and tracking KPIs to measuremarketing effectiveness, ROI, and audience growth for each client.• Partner with leadership on new business initiatives, assisting in prospecting, proposal development, and client onboarding to support company revenue growth.

Education

• Penn State University

  Strategic Communications, Mass Communication/Media Studies

  2015 — 2019