Tyler Green
Paid Media Specialist @RPM Living
Signup · Get unlimited contacts
WORK HISTORY
Paid Media Specialist @RPM Living
Phoenix, AZ, US
Oversee six-figure monthly ad budgets across Google and Meta, driving measurable results across Search, Display, Performance Max, Social, and Geofencing campaigns.•Deliver strong performance across channels, generating hundreds of thousands of clicks, millions of impressions, and thousands of conversions, all while maintaining competitive CPC and CPL benchmarks.•Lead the strategic direction of paid media initiatives, including forecasting, budget planning, and cross-platform alignment to maximize ROI.•Spearheaded a company-wide Meta Pixel implementation to improve attribution and enhance conversion tracking across 600+ properties.•Partner with cross-functional teams—property stakeholders, creative, analytics, and leadership—to ensure campaigns align with business objectives.•Leverage A/B testing and performance data to continuously optimize campaigns and drive scalable improvements.•Mentor team members by sharing platform expertise and streamlining processes for more efficient execution.•Present data-driven insights and strategic recommendations to internal teams, influencing broader marketing and business decisions.
EDUCATION
Evergreen High School
High School Diploma
Arizona State University
Bachelor of Science - BS, Marketing
Scottsdale Community College
Associate's degree, Marketing
ABOUT TYLER GREEN
Tyler Green is a Paid Media Specialist at RPM Living, where he manages a monthly budget across Google Ads and Meta Ads for over 200 multifamily properties in Arizona, Colorado, and Texas. He is responsible for creating, optimizing, and scaling paid media campaigns to drive qualified leads and lease conversions while maintaining strict CPL goals. His work includes performance analysis, bid strategy adjustments, A/B testing, and collaboration with account managers to align marketing efforts with client objectives.Tyler graduated Cum Laude from Arizona State University with a Bachelor of Science in Marketing from the W.P. Carey School of Business. Prior to RPM Living, he worked at DAS Technology as a Paid Media Specialist, where he managed digital advertising campaigns for automotive, healthcare, and education clients. His campaigns consistently delivered high performance through compelling creative, data-driven optimization, and cross-channel strategy.He also holds two Associate degrees from Scottsdale Community College in Business and General Education. Tyler is certified in Google Ads Search, Display, and Google Analytics (GA4), demonstrating his commitment to staying up to date with evolving industry trends and best practices.Outside of work, he enjoys hiking, working out, and cheering on the Phoenix Suns. He remains actively involved in the local marketing community through conferences and networking events.Updated June 16, 2025
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.