Tyler Craddock
Senior National Account Executive @Genetix Biotherapeutics
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WORK HISTORY
Senior National Account Executive @Genetix Biotherapeutics
EDUCATION
University of Mississippi
Bachelor of Science - BS, Biological Sciences
University of Mississippi Medical Center
Bachelor of Science - BS, Clinical Laboratory Science/Medical Technology/Technologist
University of Arkansas - Sam M. Walton College of Business
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT TYLER CRADDOCK
QUALIFICATION HIGHLIGHTS:• 25 years of biotech, specialty pharmaceutical sales, management, business development, leadership, and state government affairs experience.• Proven track record of success in gaining market access, formulary placements, and exceeding sales quotas.• Able to provide clear direction, clarify objectives, coach and mentor employees and build high-performing teams.• Demonstrated achievements including recipient of the bluebird bio Sapphire Award (Team MVP), Best DBM, Pinnacle Award, and many other awards.• Subject matter expert on National & Regional Payers, Medicaid FFS & MCOs, hospital sales & economics, health systems account management, State Medicaid Policy, and the buy and bill landscape.• Experienced in navigating the complexities of Integrated Delivery Networks and intricate institutional and payer matrices.• Knowledgeable on a variety of therapeutic areas, value-based purchasing, formulary, and reimbursement issues.• Successful in establishing, developing, and executing on product positioning and pull-through initiatives. • Excellent communication and strong interpersonal skills with ability to foster collaboration cross functionally.• Eagle Scout.KEY COMPETENCIES: Sales Management • Business Development • State Government Affairs • Account Management • Contract Negotiation • Market Access • Value-Based Purchasing • Formulary Placement • Product Launch Strategy KOL Development • Leadership Development • Cross-Functional Management • RecruitmentCoaching • Institutional/Hospital Sales • Integrated Delivery Systems • Infusion Centers • Buy and Bill • Specialty Pharmacy
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