Tyler Conway
Content Supervisor at Zenith
- Role
- Content Supervisor at Zenith
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Tyler Conway
Versatile content manager and creator with 10+ years of experience in a social media-focused, breaking news environment for a national brand. Proven history of audience growth and revenue generation on Instagram, Facebook, TikTok and X. Experienced at cultivating relationships with athletes, influencers, sports leagues and major brands on advertising campaigns, product launches and social justice work. My personal social media following also has more than followers.
Experience
Content Supervisor
Aug 2024 — Present · New York, NY, US
Led day-to-day strategy and execution of branded content and influencer marketing across the Reckitt portfolio (Air Wick, Lysol, etc.), overseeing creator selection, content development, and campaign performance- Managed an $8M annual budget, negotiating partner contracts, optimizing spend, and overseeing monthly pacing and performance analytics- Negotiated a $2.5M multi-platform content partnership with a major network for the 2026 calendar year, securing premium brand storytelling opportunities- Spearheaded Air Wick’s Fall ‘24 influencer program, driving a 29% lift in purchase intent, 22% lift in brand favorability, and 9% lift in brand awareness through creator-led storytelling- Championed multicultural-first integrations with The Jennifer Hudson Show and Univision’s Despierta América, generating 25M+ cross-platform views and incremental audience reach- Streamlined department operations by developing new ways-of-working systems and budget-tracking mechanisms that improved cross-functional efficiency.
Education
Penn State University
B.A. in Communications, Communications, Psychology
2008 — 2012
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