Tyler Canfield
Co-founder @Jtb Products Llc
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WORK HISTORY
Co-founder @Jtb Products Llc
West Chester, PA, US
As Co-Founder of JTB Products, we lead the development, marketing, and distribution of consumer brands that thrive across direct-to-consumer, live shopping, and retail channels. We specialize in discovering, developing, and scaling innovative everyday products that solve real problems and delight customers.JTB has grown from a startup into a multimillion-dollar portfolio, launching standout brands like Groovz Audio, Bolsetta, Pristine Screen, and others across major platforms such as QVC, HSN, CBS Deals, Amazon, TikTok Shop, and international retail networks.Key achievements:* Scaled multiple brands to 7-figure sales within 12 months* Led product development, branding, and go-to-market strategies for over 15 unique SKUs* Built and managed a high-performance team across operations, creative, customer service, and sales* Secured strategic partnerships with top-tier retailers and media platforms* Oversaw logistics, sourcing, and fulfillment across the U.S, U.K, and EUAt JTB, we move fast, think creatively, and execute with discipline — with a clear mission: to bring better products to life and into customers’ hands.
EDUCATION
West Chester University of Pennsylvania
B.S, Business Management
Downingtown West High School
GED, Business and Sales
SKILLS
ABOUT TYLER CANFIELD
My passion lies in discovering and developing the next great TV shopping products. With over a decade of experience with North America\'s leading e-commerce and video commerce company, I’ve gained invaluable experience in identifying market trends and driving product success on platforms like QVC, HSN and other retail TV segments.Throughout my career in retail, I’ve successfully launched and grown multiple brands and categories, delivering significant sales growth, margin improvement, and enhanced customer satisfaction. My expertise extends beyond product development, encompassing strategic marketing, business development, and collaborative teamwork. I’m driven by a mission to provide millions of customers with exceptional value and quality through curated, personalized shopping experiences.
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