Tyler Barton
Driving Growth & ROI for DTC Brands | Paid Media Strategy, Creative Testing & Funnel Optimization
- Role
- Head of Paid Google & Strategy at Grip
- Location
- American Fork, UT, US
- LinkedIn followers
- 500 followers
About Tyler Barton
As a Senior Media Buyer Manager at Boncom, I lead a team of six buyers and manage large-scale campaigns that support the growth and branding of various clients and products. I use my finance degree from Utah Valley University and my marketing expertise to develop data-driven and creative strategies that optimize the performance and return on investment of each campaign.I have spearheaded several key initiatives, such as programmatic buying, international campaigns, and creative content development, that have earned praise and recognition from both internal and external stakeholders. I have also contributed to improving the efficiency and quality of the buying processes, the training and retention of the buyers, and the alignment and collaboration with other teams and departments. I am passionate about finding innovative and effective solutions that deliver value and results for the company and the clients.
Experience
Head of Paid Google & Strategy
Dec 2025 — Present
Education
Utah Valley University
Bachelor’s Degree, Finance
2013 — 2017
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