Tyler Barnes

About Tyler Barnes

I help brands scale with meaning—Not just margins.Most companies chase growth.But without a cohesive GTM, brand narrative, or pricing strategy—They’re stuck.I’ve helped change that story at:Burton, GT Bicycles, POWDR, EF Pro Cycling, and more.My edge?I bring founder intensity with board-level accountability. Whether developing a functional food brand, scaling a premium lifestyle product, or creating a merchandising platform adopted by global brands, I bring founder-level urgency with the precision of a seasoned operator. Having led P & Ls, brand, product, and commercial teams across DTC, retail, and wholesale, I’ve scaled brands that:• Serve deeply engaged consumers• Needed bold repositioning• Were post-M&A or pre-scaleI’m known for:• Building GTM systems that drive profitable growth• Launching categories and reshaping brand architecture• Leading transformations from brand to business modelI’m at my best:• In environments where there’s no playbook yet• When I can unite product, marketing, sales, ops, and finance around a single brand vision.•.and ensure that vision comes to life at every consumer touchpoint. The result:• 20x returns for investors• $100M+ in category growth• Fan bases that convertIf your brand is ready for its next inflection point—I’ll help you reach it.Core Strengths & Capabilities:• Brand Turnaround & Category Repositioning• Full P&L Ownership & Revenue Accountability• Omnichannel GTM & Commercial Planning• Digital Transformation & Organizational Scale• Customer Segmentation & Growth Marketing• Product Strategy & Lifecycle Innovation• Executive Leadership & Cross-Functional Alignment• Team Culture, Mentorship & Retention• Board & Investor Communications• Founder-Led Agility in High-Stakes Environments

Experience

1. Global Vice President - Marketing and Sales

   Powdr

   Mar 2023 — Present

   Led end-to-end brand, GTM, and digital transformation for Woodward, POWDR’s youth-action sports business unit. Oversaw integrated growth across DTC, retail, ecomm, and partnership channels.• Rebuilt pricing, membership, CRM, and LTV strategy — lifting NOI by 40%+ at flagship property• Unified brand, ecomm, and field marketing across eight locations and national activations• Launched full-funnel growth system with VaynerMedia to reduce CAC and boost content performance• Increased partner acquisition 40% via segmentation and activation strategy• Grew guest margin and visit frequency by redesigning cross-functional journey touchpoints• Built scalable GTM playbook and integrated forecasting, merchandising, and launch operations

Education

• Bates College

  Bachelor's degree, Economics and Advanced Applied Statistics

• Babson F.W. Olin Graduate School of Business

  MBA, Marketing

  2007 — 2009