Tyler Alexander
Marketing Data Analyst at Life Science Connect
- Role
- Marketing Data Analyst at Life Science Connect
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Tyler Alexander
A current Marketing Data Analyst at Life Science Connect, located in Cranberry Township, Pennsylvania. I am an alumnus of Penn State University with a Bachelor of Science (B.S.) degree in Business Economics with a minor in Marketing and a Bloomberg (Finance) Certificate.
Experience
Marketing Data Analyst
Jan 2022 — Present · Erie, PA, US
Compiled, cleaned, and analyzed marketing data from various sources, such as CRM systems and social media platforms • Used statistical analysis, data mining, and forecasting models to uncover trends, patterns, and insights • Incorporated Natural Language Processing (NLP) methods into analyses to identify recent trends and popularity of individual media topics • Developed and maintained dashboards, reports, and reporting methods to track key performance indicators (KPIs) and measure the effectiveness of marketing/content campaigns • Identified audience segments and trends to develop targeted marketing campaigns • Used statistical software (Excel, EViews, R-Studio, Visual Studio Code) and various languages (DAX, Python, R, VBA) in data analysis, modeling, forecasting, and application • Used graphics software (Adobe Illustrator, Adobe Photoshop, Microsoft Power BI) to visualize and present insights to clients and sales/marketing teams
Education
Penn State University
Bachelor of Science - BS, Business/Managerial Economics
2018 — 2022
Fort LeBoeuf Senior High School
High School Diploma
2014 — 2018
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