Ty K.

Role
Director, Marketing Effectiveness-financial Institutions Marketing at Fidelity Investments at Fidelity Investments
Location
Boston, MA, US
LinkedIn followers
500 followers
Finance & AccountingView LinkedIn profile

About Ty K.

Areas of Expertise: • Test and learn/Experimentation methodology implementation •…

Experience

  1. Director, Marketing Effectiveness-financial Institutions Marketing at Fidelity Investments

    Fidelity Investments

    Dec 2020 — Present

Education

  • University of California, Berkeley

    Marketing, Marketing

    1996 — 1997

  • UCLA

    Certificate, Social Media

  • San Francisco State University, Lam Family College of Business

    MBA, Business

    1998 — 2002

  • San Francisco State University

    Master of Business Administration (MBA), International Business

    1999 — 2002

Skills

  • Competitive Analysis
  • Marketing Strategy
  • User Experience
  • Sem
  • Email Marketing
  • Integrated Marketing
  • Affiliate Marketing
  • SEO
  • Digital Marketing
  • Social Networking
  • Cross-Channel Marketing
  • Social Media Marketing
  • Market Research
  • Facebook
  • Analytics
  • Business Development
  • Web Marketing
  • Advertising
  • Cross Media Marketing
  • Multi-Channel Marketing
  • Digital Strategy
  • Salesforce.com
  • Online Identity
  • Social Promotion
  • Marketing
  • Lead Generation
  • Marketing Management
  • Interactive Marketing
  • Marketing Communications
  • Content Marketing
  • Ppc
  • Web Analytics
  • Online Marketing

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Ty K. — Director, Marketing Effectiveness-financial Institutions Marketing at Fidelity Investments at Fidelity Investments in Boston, MA, US | Unifers