Tyya Tahara Pettis

WORK HISTORY

EDUCATION

SKILLS

ABOUT TYYA TAHARA PETTIS

Hi, I’m Dr. Ty’ya Pettis, also known as Ty.About Me Professionally:I am a brand marketing and communications strategist with a robust corporate and nonprofit marketing background. As the Director of Strategic Marketing & Communications at Woodmont Properties, I oversee the development and execution of our corporate and employer brand identities. My role encompasses the full breadth of corporate communications—including brand management, public relations, internal communications, and reputation management. My expertise extends beyond corporate environments; I also hold multiple leadership roles within nonprofit organizations, where I provide marketing and brand strategy support to amplify their missions and causes.About Me Academically:I am a marketing practitioner-scholar, having recently earned my Doctorate of Business Administration (DBA) with a concentration in Marketing from Rutgers Business School. My dissertation research focused on the incorporation of corporate socio-political activism (CSA) initiatives into brand strategy and evaluating their impact on consumer behavior, corporate brand, and employer brand equity. Through my doctoral journey, I have gained expertise in race theory, the evolution of CSR to CSA, and corporate brand communications. My academic pursuits are fueled by a desire to educate the next generation of marketers. I aim to teach marketing, branding, and communications at the collegiate level, guiding students on how brands can positively shape societal narratives.About Me Personally:We live in a world of labels and identifiers, so here are mine. I am a Neurodiverse, Multiethnic Millennial who identifies as a Black Woman. I prefer to describe myself as being Eco-Minded, Creatively FueledIntellectual. In reality, I am just a creative soul trying to live each day with purpose. Outside work and school, I am an abstract mixed-media artist and yogi.My Myers-Briggs Personality Type: INTJ-AMy DISC: CSMy Dosha: Vata-PittaFollow me for commentary on brands and their societal impact from an intersectional lens…looking at the issues, the trends, and the opportunities. The world is ever-changing, so what consumers and employees expect from brands is continuously shifting.Interested in booking me as a workshop facilitator, trainer, speaker, panelist, or consultant for your organization or institution? Please message me! Let\'s connect and chat.*The opinions expressed on this platform are my own and are not reflective of the views of my employer or any organizations I am associated with.*