Abhinav Tyagi
P&L owner, Business Head, CMO | Wiom, Urban Company, HUL | IIM A
- Role
- Growth & Marketing at Wiom
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhinav Tyagi
I enjoy bringing clarity and execution prowess to fuzzy business situations across scale-ups, turnarounds, or early-stage growth. Over the last 22 years, I’ve built and led businesses across consumer tech and FMCG, whether it was owning categories and channel growth and profitability at HUL, growing markets at Urban Company, or designing Wiom’s growth engine.In my approach, I try to bring together the executional discipline of HUL, the digital-first growth of Urban Company, and the scrappy scaling from Wiom to lead businesses through complexity and various levels of scale. I strive to align strategy with execution, unlock sustainable growth through smart org design, capital efficiency, and high-impact GTM systems.As a leader, I’m deeply invested in building capable, high-autonomy teams - setting clear strategic direction, establishing ownership-driven cultures, and ensuring execution excellence at every level.
Experience
Growth & Marketing
Sep 2024 — Present · Gurugram, IN
Early-stage leadership in Series B consumer internet company focused on affordable internet access. Built 600+ field sales engine across Delhi & UP, driving consistent 10% QoQ growth in acquisition. Led Wiom’s brand identity development (positioning, messaging, visual identity). Deployed granular geo-analytics to optimize go-to-market strategy.
Education
Indian Institute of Management Ahmedabad
PGDM
2001 — 2003
Delhi College of Engineering
Bachelor of Engineering (B.E.), Mechanical Engineering
1997 — 2001
Skills
- Product Development
- Distributed Team Management
- Shopper Marketing
- Fmcg
- Brand Equity
- Market Research
- Customer Insight
- Marketing Management
- Competitive Analysis
- Trade Marketing
- Consumer Products
- Brand Management
- Marketing Strategy
- Product Innovation
- Consumer Behaviour
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