Ty Horner

Ty Horner

Senior Vice President Marketing @Financial Recovery Strategies

Washington, NJ, US
EMAILS
t••••••@frsco.com
MOBILE NUMBERS
+12•••••••15

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WORK HISTORY

Sep 2013 — Present

Senior Vice President Marketing @Financial Recovery Strategies

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Manage marketing team of +10, working alongside c-level and successfully delivering on their goals and expectations.• Development and design of Marketing Cloud implementation and complex email & SMS journeys.• Cultivate strategic partnerships with organizations for joint marketing initiatives.• Spearhead data-driven strategic marketing initiatives, enhancing audience engagement and conversation building.• Optimize ROI and align campaigns with business objectives to maximize impact and reach.• Oversee website optimization, SEO, social media and other digital marketing platforms.• Ongoing data analysis to validate successes and suggest improvements to senior management.

EDUCATION

2009 — 2011

University of Phoenix

Bachelor's, Business Management / Marketing

2006 — 2009

Bergen Community College

Associates, Business Management

SKILLS

PardotStrategyCustomer ServiceProject ManagementMutual FundsMarketingSecuritiesCustomer Relationship Management (Crm)Financial ServicesCrmEvent PlanningSalesforce.comAsset ManagementHedge FundsPortfolio ManagementManagementEquitiesMarketing CommunicationsMicrosoft ExcelPowerpointMicrosoft Office

ABOUT TY HORNER

Modern marketing executive with 15+ years leading GTM strategy, product marketing, and demand generation for fintech, SaaS, and B2B companies. I specialize in building scalable marketing engines that merge creativity, data science, and automation — driving measurable revenue growth and meaningful brand differentiation.My work has helped organizations- Scale 4x and expand clients 50x+- Launch new products that raised $4M+- Increase sales conversions 70% via automation- Boost engagement through messaging and digital transformationI lead with a blend of strategic clarity, technical capability, and a collaborative leadership style. I’ve run large marketing organizations, owned GTM across multiple business units, and built high-performance teams that execute with speed and precision.Specialties:GTM Strategy • Product Marketing • Demand Gen • Marketing Automation • Brand & Messaging • FinTech • SaaS • AI-Enabled Marketing • Revenue Marketing • Leadership & Team BuildingScaling a company, building a new GTM engine, launching a product, or transforming a brand — that’s exactly where I thrive.

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