Tyler S.
Vice President, Product Management @Smartless Mobile
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WORK HISTORY
Vice President, Product Management @Smartless Mobile
Joined as a founding member to architect and launch a new US MVNO mobile service on the T-Mobile 5G Network, uniquely positioned within the SmartLess podcast ecosystem. Following a lead investment from Thomvest Asset Management, I am currently orchestrating the end-to-end company build by integrating complex technology systems and a lean operational model to drive market entry and growth.• US Market Entry & Strategy: Leading the 0-to-1 launch of a nationwide wireless service, specifically tailored for the US consumer landscape and the SmartLess podcast audience.• Strategic Program Direction: Acting as a core architect of the business model and technology roadmap, transitioning the company from a venture-backed concept to a fully operational market entrant.• Product, Experience & Digital Strategy: Directing the full product roadmap and end-to-end digital experience across iOS, Android, and Web, ensuring a seamless customer journey and rapid feature deployment cycles.• Operational Architecture: Designed and implemented the company’s foundational infrastructure, including 3rd-party API integrations, fraud prevention frameworks, and organizational back-office solutions.• Ecosystem Management: Oversee all critical vendor relationships and the internal IT environment, ensuring a scalable and secure technology stack.
EDUCATION
Aalto University
Digital Business Master Class (DBMC) - MBA Summer Exchange Program
University of Calgary
Master of Business Administration - MBA
University of Calgary
Bachelor of Commerce, Marketing
ABOUT TYLER S.
I bridge the gaps between ambitious corporate strategy, growth and market-leading product execution.With over 15 years of experience, I am an executive leader focused on growth, value creation, and product innovation. I specialize in identifying market opportunities and architecting the commercial and technical roadmaps necessary to capture them.Whether building a new venture or driving performance improvements across a multi-product corporate portfolio, I ensure that product, service and digital innovation is always anchored in clear business objectives and measurable value creation.Strategic Core Competencies:• Venture & Product Strategy: Expert at defining value propositions and GTM frameworks for complex launches across North American markets. I have a proven track record of scaling business units from concept to 500k+ subscribers in Canada and architecting the US launch of a venture-backed mobile service.• Commercial Leadership: Accountable for P&L, revenue optimization, and market share expansion. I use data-driven insights to design pricing, segmentation, and retention strategies that significantly improve ARPU and lifetime value.• Full-Stack Executive Execution: A hybrid leader who translates board-level vision into scalable technical reality. I specialize in navigating complex operating environments in both Canada and the US, managing sophisticated vendor ecosystems, and leading cross-functional teams through rapid cycles of innovation.In addition to my extensive business experience, I hold an MBA and BComm, Marketing (with distinction and medallion award recipient) from the University of Calgary’s Haskayne School of Business.
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