Travis W. Peterson

About Travis W. Peterson

I am proud to serve as Vice President, Sales at Brightview Senior Living. I work with people who are focused on others and who are committed to making Brightview a great place to work, and a great place to live. Our sales strategy is truly centered around helping seniors live vibrantly. I believe this work is a calling.I am also very fortunate to have learned from some really good people in nearly 30 years at Southwest Airlines. I\'ve held various positions in Operations, Learning and Development, Human Resources, and Corporate Sales. I most recently led our Global Sales organization, supporting a dynamic team of strategic and trusted advisors. While building strong relationships, negotiating mutually beneficial agreements, and achieving sales targets is thrilling, the best part of my day is always removing roadblocks and creating an environment where people can thrive and be their best.At the core of my professional journey is a fervent belief in the power of servant leadership and collaboration. My career is fueled by a passion for driving transformative change, cultivating high-performing teams, and leveraging innovative strategies to propel revenue growth. I am deeply committed to the philosophy that empowering people leads to impactful results, fostering environments where collaboration and strategic thinking thrive.Throughout my career, I have celebrated numerous milestones, from exceeding revenue targets at Southwest Airlines to leading impactful departmental strategies during change initiatives. I have managed portfolios valued in the hundreds of millions and guided teams in developing data-driven solutions tailored to meet ambitious financial objectives. Honored with the Southwest Airlines HR Leader of the Year and the President’s Award, I continually strive to push boundaries and exceed expectations. My ambition is to continue building environments that prioritize innovation and operational excellence. I am eager to collaborate with like-minded professionals and organizations to unlock strategic growth opportunities and drive organizational success. Let\'s connect to explore how we can achieve groundbreaking results together.

Experience

1. Vice President of Sales

   Brightview Senior Living

   Jul 2025 — Present · Washington, DC, US

   Leadership of corporate sales function, supporting team of Regional Sales Directors, Executive Directors, and Community Sales Directors to achieve occupancy and yearly revenue goals.

Education

• The University of Kansas

  BA, Communication Studies

  1988 — 1992