Twinkle Motwani
Product Manager @ Softheon | Certified Scrum Product Owner® (CSPO®)
- Role
- Product Manager at Softheon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Twinkle Motwani
Why is the conversion dropping here?\"\"Have you looked at the data?\"\"What does the user actually need?\"Yes, that\'s me. I\'m the PM asking questions until the real problem surfaces - because the first problem you see is rarely the one worth solving.I\'ve spent 6+ years building SaaS products across B2B, B2C, and B2B2C - and what I love most isn\'t the launches (though those are great). It\'s the messy middle: the drop-off no one noticed, the workflow that slows a team down, the user who almost gave up. That\'s where the interesting work lives.I\'m technical enough to dig into SQL and API docs, creative enough to sketch a better flow on a whiteboard, and stubborn enough to keep iterating until it\'s actually good. I\'ve shipped AI-powered features, built payment systems, and automated away the kind of manual work that drains smart people.What energizes me? Teams that care about the customer. Problems that don\'t have obvious answers. Data that tells a story nobody was expecting.If you\'re building something hard and doing it thoughtfully - I\'d love to connect. Let\'s swap ideas, trade lessons, or just talk product.
Experience
Product Manager
May 2023 — Present · New York, NY, US
Developed and communicated clear product strategies aligned with business goals and market trends.Conducted detailed market and competitive analysis to guide product positioning and development decisions.Managed the end-to-end lifecycle of product features, from ideation to successful launch.Collaborated closely with engineering, design, marketing, sales, and support teams to meet product objectives.Leveraged data and analytics to inform decisions and enhance user engagement and satisfaction.Interacted with customers and internal stakeholders to gather insights, refine features, and prioritize user needs.
Education
Rutgers Business School
Master of Science - MS, Information Technology and Analytics
2019 — 2020
University of Mumbai
Bachelor's degree, Computer Engineering
2014 — 2018
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