Twinkle Ling

Global Marketing Manager at Dell

Role
Global Marketing Creative Resource Manager at Dell Technologies
Location
Austin, TX, US
LinkedIn followers
500 followers

About Twinkle Ling

Twinkle is a global marketing professional with a Kellogg MBA and broad-based expertise…

Experience

  1. Global Marketing Creative Resource Manager

    Dell Technologies

    Oct 2013 — Present

    Managed $2M+ annual global marcom asset development budget for Consumer and Commercial• Managed quarterly marcom planning process to consolidate and prioritize global marcom asset needs • Negotiated with agency to deliver ~30% in rate card savings ($120k+ annual savings) for all OA banners and significant service level agreement reduction• Managed agency to deliver production-ready assets for all consumer campaigns and product launches• To ensure error-free and on-time execution for online and offline marketing communications including OA, email, site banners, social media, direct mailers, magazines, newspapers and OOH

Skills

  • Global Brand Management
  • Product Marketing
  • Promotions
  • Marketing Communications Planning
  • Media Planning
  • Creative Development
  • Consumer Messaging
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Corporate Communications
  • Global Marketing
  • Technology Marketing
  • Marketing Communications
  • Marketing Management
  • Customer Insight
  • Fashion Marketing
  • Market Planning
  • Budget Management
  • Marketing
  • Advertising
  • Consumer Insights
  • Media Buying

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Twinkle Ling — Global Marketing Creative Resource Manager at Dell Technologies in Austin, TX, US | Unifers