Twinkle Pandita

About Twinkle Pandita

I’m a SaaS partnerships and customer success professional with 5+ years of experience helping technology companies grow through strong client relationships, strategic alliances, and scalable go-to-market initiatives.Currently, I work as a Partner Manager at Conversive (formerly SMS-Magic), where I manage a portfolio of 24+ SI and ISV partners across the US and EMEA. My role focuses on partner onboarding, enablement, and co-selling initiatives that help drive partner-led opportunities and expand conversational messaging solutions within CRM ecosystems.I collaborate closely with cross-functional teams across sales, product, marketing, finance, and telecom operations to ensure smooth deal execution, partner engagement, and successful customer onboarding. A big part of my role involves building trusted relationships with partners, enabling them with product training and GTM support, and resolving operational challenges to ensure long-term success.Prior to partnerships, I spent several years in customer success and key account management, managing enterprise clients, leading customer success teams, and driving retention, upsell, and long-term value creation. This experience gives me a strong perspective on both customer and partner ecosystems, helping me bridge the gap between product, partners, and end customers.Some areas I specialize in include:• Strategic Partnerships & Alliances• Partner Enablement & GTM Collaboration• SaaS Account Management & Customer Success• Enterprise Stakeholder Management• CRM Ecosystems (Salesforce, HubSpot, Zoho)• Partner-led Revenue Growth & ExpansionI enjoy working at the intersection of partnerships, customer success, and product strategy—helping organizations scale their ecosystems and deliver meaningful value to customers.I’m always interested in connecting with professionals working in SaaS, partnerships, and ecosystem growth.If you’d like to discuss partnerships, collaboration opportunities, or potential roles, feel free to connect with me here on LinkedIn or reach out via email at p••••••••@gmail.com. let\'s connect!

Experience

1. Partner Manager

   SMS-Magic

   Jul 2025 — Present · Pune, IN

   Managed 24+ SI/ISV partners across US and EMEA, supporting onboarding, enablement, and co-selling initiatives that contributed to multiple partner-led opportunities including deals such as Bright wheel ($70K+), Flexibility Capital, Clara Capital, ITBRM Consulting, Brand Notes, and Bolt Health.• Acted as the central coordination point across Sales, Customer Success, Finance, Product, Legal, Marketing, and Telecom teams, resolving 24+ partner escalations related to billing, provisioning, and 10DLC compliance, ensuring smooth deal execution and customer onboarding.• Delivered partner enablement sessions including product demos, sales training, and discovery workshops for 5+ SI/ISV partners, enabling partners to position conversational messaging solutions within CRM ecosystems such as Salesforce and Creatio.• Initiated and supported co-marketing initiatives including case studies, marketplace listings, and whitepapers with ecosystem partners such as Carahsoft, Dialpad, Creatio, Navigate CRM, and ITBRM Consulting, improving partner visibility and joint GTM alignment.• Improved partner request turnaround time by 20–30% through structured communication practices including meeting summaries (MoMs), action trackers, and proactive follow-ups across cross-functional teams.• Strengthened partner engagement and account continuity by reviving dormant partner relationships, coordinating internal stakeholders, and ensuring timely follow-ups on SOWs, billing, renewals, and commissions.

Education

• Symbiosis Institute of Business Management, Hyderabad

  Master of Business Administration - MBA, Marketing

  2019 — 2021

• The Maharaja Sayajirao University of Baroda

  Bachelor of Pharmacy - BPharm, Pharmacy

  2014 — 2019