Twinkle Jain

Head of Growth @The Basics Woman

As the Head of Growth at The Basics Woman, I lead end-to-end strategy and execution across all growth verticals, driving our mission to empower women through better hormonal health.My role encompasses: • Growth Leadership: Steering all growth initiatives across channels, with a sharp focus on acquisition, retention, and lifecycle marketing. • Platform Expansion: Leading onboarding and optimization for new platforms—identifying high-impact opportunities and ensuring seamless integration. • CRM & Retention: Managing our CRM and marketing to design personalized, high-converting customer journeys that drive engagement and long-term loyalty. • Cross-Functional Execution: Collaborating across product, content, community, and tech to ensure every touchpoint reflects our values and delivers measurable growth.At The Basics Woman, growth is about more than numbers—it’s about creating a brand experience that meets women where they are and supports them in becoming their healthiest selves.