Tyson Willoughby

About Tyson Willoughby

I help teams make sense of complex problems and turn good ideas into practical action.My background spans sales, marketing, and product leadership across consumer-driven industries, where I’ve been trusted to step into underperforming or undefined spaces and build clarity, momentum, and results. I’ve worked across specialty retail, big box, and national accounts, partnering cross-functionally to align strategy with execution.What consistently drives my work is systems thinking paired with an end-user mindset. I enjoy identifying patterns, pressure-testing assumptions, and translating insight into programs that are both thoughtful and executable. I bring a calm, confident presence to ambiguity and tend to lead through preparation, perspective, and follow-through.I value environments where curiosity, accountability, and collaboration matter, and where progress is measured by outcomes, not noise.Outside of work, I’m a golfer and lifelong outdoorsman — always staying connected to the people and products I support.

Experience

1. Founder Advisor

   Fairway Marketing Solutions, Llc

   May 2025 — Present · Overland Park, KS, US

   Founded and lead a strategic consulting practice helping consumer-facing businesses navigate complexity and improve execution.Partner with small to mid-sized organizations to bring clarity to under-defined challenges across marketing, sales operations, and go-to-market strategy.Apply systems thinking and structured problem-solving to translate ideas into practical, scalable programs.Act as a trusted, consultative partner—balancing creative perspective with disciplined follow-through to drive measurable progress.Collaborate cross-functionally with founders, operators, and external partners to align strategy with execution.

Education

• The University of Kansas

  Bachelors, English

  2003 — 2006

• The University of Kansas

  Bachelor of Arts, ENGLISH LANGUAGE AND LITERATURE/LETTERS

Skills

• Account Management
• Sales Process
• Program Management
• Recruiting
• Team Building
• Management
• Product Development
• Retail
• B2b
• Analysis
• Trade Shows
• Forecasting
• Cold Calling
• Sourcing
• Marathon
• Pricing
• Leadership
• Negotiation
• Training
• Business Development
• New Business Development
• College Recruiting
• Marketing
• Marketing Strategy
• Product Marketing
• Merchandising
• Employee Relations
• Sales
• Competitive Analysis
• Contract Negotiation
• Social Media Marketing
• Inventory Management
• Coaching
• Business-to-Business (B2b)
• Sales Management
• Sales Operations
• Customer Service