Tim Woods

About Tim Woods

Ideas are my business. I come up with countless ways to solve a marketing problem by looking at it from various perspectives, across all types of mediums. I am a digital thinker. I understand digital. I have embraced social media. I can translate these new realities to clients who are just beginning to understand this brand new uber connected world. I make it better with a smile. I am able to take complicated, serious or obscure products or services and offer solutions that connect in an emotionally compelling way – I am comfortable presenting and those ideas to clients. Big ideas come from collaboration. I thrive among a group of talented, passionate people who span all departments. They enhance my abilities, and I, in turn, enhance theirs. Specialties: Creative Direction. Copywriting. Photography. I love my girls, my three rescued sighthounds and putting the puck top shelf, where Momma hides the peanut butter.

Experience

1. Director of Creative Services

   Optimum

   Apr 2015 — Present · Long Island City, NY, US

   Within the internal Creative Services department, responsible for managing a team of writers to concept, write and develop creative solutions for TV, DRTV, websites, print, banners, email, social media, social strategy, radio, commercial treatments, promos, sales films and brand films for the Optimum, Suddenlink and Altice brand. Acts as the key creative liaison between the internal agency and the external agency. Partners across the marketing department include acquisition, retention, customer communications, Hispanic marketing, the Optimum Channel and News12 Varsity to develop strategy and creative campaigns designed for the right media channel. Other duties include the development of briefs, producing and directing. Responsibilities also include brand positioning and brand development for Altice USA, Optimum and the Suddenlink brands. Oversee the running of the Optimum Channel.

Education

• St. Lawrence University

  B.A., Government, English

  1986 — 1989