Tom Weseli
Manager, Data Science
- Role
- Manager, Media Insights Data Science at 84.51˚
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Tom Weseli
I\'ve always had a love of numbers and the stories they can tell, and I have kept that passion at the core of my professional development. To date, I have spent my entire career with dunnhumbyUSA/84.51°, and over that time I\'ve been primarily focused on building, innovating, executing, and measuring personalized customer communications across a wide spectrum of channels - from direct mail to offsite media. I have continued to develop that passion for storytelling with data, identifying opportunities to leverage custom analytics and data visualizations to enhance outputs and deliverables. I love to think innovatively, prioritizing test and learn opportunities and providing data driven insights to help inform and influence decision makers. I\'ve moved from the world of direct mail communication to that of media via my current role supporting CPG Partnerships within Kroger Precision Marketing. My role marries together my years of customer-centric thinking and extensive experience working with both CPGs and Kroger. I am an involved, motivated, and focused young professional driven by a desire to learn and challenge myself both personally and professionally.
Experience
Manager, Media Insights Data Science
Dec 2023 — Present · Cincinnati, OH, US
Education
Victoria University of Wellington
Marketing
Miami University
Bachelor's degree, Marketing and Business Analytics
2010 — 2014
Skills
- Marketing
- Statistics
- Sas
- Customer Service
- Time Management
- Microsoft Excel
- Powerpoint
- Analytics
- Social Networking
- Data Analysis
- Outlook
- Sql
- Teamwork
- Data Entry
- Access
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