Thomas Berry

About Thomas Berry

As Managing Director of Marketing, Customer Experience, and Events at CFA Institute, I oversee a global team in developing and implementing brand strategies and marketing plans that drive organizational growth and customer engagement. With a focus on business strategy, integrated marketing, and product marketing, our team uses agile and experimental approaches to enhance reach across PR, digital, social, and product marketing channels.With over 20 years of experience in B2B, consumer, digital, and product marketing, I am committed to delivering innovative campaigns that prioritize customer loyalty and organizational success. My work leverages data, technology, and creativity to optimize customer experiences and empower teams to achieve impactful results.

Experience

1. Managing Director, Marketing, Customer Experience and Events

   CFA Institute

   May 2022 — Present · New York, NY, US

   As the most senior marketer at CFA Institute I am responsible for setting our global brand strategy and the marketing, communications and CX plans to achieve it. Integrating in-house expertise with specialist agencies, we adopt agile and experimental approaches to maximize reach and engagement with our customers and audiences across PR, digital, social, brand and product marketing, events, marketing operations and CX design and delivery.My global team’s focus is in on driving organizational growth from current & new customer segments through creative brand activations, coordinating go-to-market programs across direct sales, digital marketing and channel partners, and campaigns through owned, paid and earned media. With a deep understanding of our category and with highly-tuned competitive intelligence and analytics capabilities, the team works across the enterprise to develop solutions to complex customer and market problems. We take a data-informed but human-centered approach to campaign and marketing design and delivery.

Education

• University of the West of England

  BA (Hons), Law & Marketing

  2002 — 2005

• Center for Creative Leadership

  Leadership Development Programme, Organizational Leadership

  2015 — 2015

Skills

• Digital Marketing
• Direct Marketing
• Marketing Communications
• Online Advertising
• Marketing Strategy
• Email Marketing
• B2b Marketing
• Social Media Marketing
• Online Publishing
• Lead Generation
• Copywriting
• Market Research
• Marketing
• Marketing Management
• SEO
• Public Relations
• B2b
• Project Management
• Management