Tu Tran

Vice President, Sales & Marketing @Brady Enterprises

Hartford, CT, US
MOBILE NUMBERS
+18•••••••55

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WORK HISTORY

Jan 2020 — Present

Vice President, Sales & Marketing @Brady Enterprises

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Contract Manufacturing: food, beverage, nutraceuticals Commercial Sales & Marketing leader recruited for succession, reporting to CEO with responsibility spanning two-prong company portfolio: B2B contract manufacturing and B2C consumer brands [Bell’s, Bar-Tender’s, Klerely360]. P&L champion and strategic/tactical step change catalyst for executional rigor on runway to PE [Private Equity] exit re: customer experience, opportunity pipeline, commercialization, contract engagement, product innovation, brand equity renovation and stewardship. Entrusted CMO partner and brand steward of iconic Fortune tier clients from mainstream CPG [Consumer Packaged Goods], FS [Food Service], and PL [Private Label] to avant-garde MLM [Multi Level Marketing] and E-commerce channels.

EDUCATION

1989 — 1993

Cornell University

BS, Mechanical Engineering

2000 — 2002

Weatherhead School of Management at Case Western Reserve University

MBA, Marketing

1985 — 1989

Granby Memorial High School

Class Valedictorian

SKILLS

Sales ManagementMbaFood IndustryFoodIdentifying New Business OpportunitiesMarket ResearchConsumer InsightsLicensing AgreementsBusiness PlanningContract NegotiationSalesManufacturing ManagementDirect SalesManufacturingClient Relationship BuildingProduct DesignEntrepreneurshipLeadership MentoringProduct LaunchContract ManufacturingAccount PenetrationCustomer InsightCreative Concept DevelopmentB2bBusiness DevelopmentNew Business DevelopmentMarketing StrategyProduct MarketingConsultative SellingSolution SellingSales CoachLeadershipSellingEngineeringIngredientsDistributorsDistributor RelationsProduct DevelopmentAccount ManagementConsumer Products

ABOUT TU TRAN

EXECUTIVE SUMMARY An entrepreneurial, Ivy League, published, ELT change agent with…

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